Why Should My Business Have A Responsive Web Design
Responsive web design is now the major solution for businesses that prefer a user friendly interface and higher customer retention. If your business/company has come this far without taking advantage of the huge benefit a web design has to offer, you may have started seeing reduced numbers of visitor and also a disappointing rate of conversion.
Why you need a responsive web design
A Responsive web design is essential for most businesses because it gives your users the opportunity to achieve their goals smoothly and quickly. The vital elements of your website can be accessed through smart phone and appear as a fully functional version of the original and also with all the utility you’d offer to your client/customers on a desktop computer or laptop. If you can’t provide a mobile-friendly platform like this for your website visitors they won’t hang around, they’ll just click away and complete the action or purchase on another site.
Google search engine usually based their site ranking technique on how useful a page is for the query a user has entered, your page may be actually relevant to their search, but if site visitors find it hard to access the content of your page across a number of devices, your website may receive a less than positive review and be rank lower in the search engine results. If your website is reduced to a second or third page entry you’ll lose a huge amount of traffic, as individuals naturally select links from the first page of search result.
If your website is responsive and easily accessible for mobile customers, you can take advantage of several tools and useful apps like the click-to-call button, this enables a website user to make a direct voice call to your company instantly. Prospect customers can also read different reviews about your business or even find you through Google Maps.
Branding is one of the ways through which we build a relationship of trust with a client and keep them coming back for more product or service. This is relevant to responsive design in two ways, firstly, people do not have confidence in a website that is not easy to navigate and second, in order to create a uniform brand you’ll need a responsive web design to produce a consistent web appearance; whenever your clients reach you.
If you want to stay ahead of your game, a responsive web design is the only way through which you can take your website to the next level.